About ElderCarelink

ElderCarelink is an internet-based referral service—free to consumers—that specializes in eldercare case matching for elders and their families. ElderCarelink assists families in finding a multitude of services, including assisted living, nursing homes, adult day care, private duty nursing, care management and homecare. With participating providers in all 50 states, ElderCarelink identifies qualified eldercare service providers and product suppliers who meet the specific needs for each family's individual situation.

ElderCarelink employs proprietary profiling technology and web-based marketing techniques, and is a leading provider of qualified lead generation services within the eldercare industry. ElderCarelink helps families identify the right type of care and services needed by an aging relative or friend, highlighting both medical and lifestyle needs, as well as budget and financing options.

After we determine the needs and preferences of the aging family member, they are uniquely matched with those participating providers in our network who can potentially meet their needs. The names of the matched providers are sent via e-mail to the requesting individual, while the requesting individual's name and profiling information are passed along to the matched provider(s). These providers are pre-approved through an authorization on the profile submission to contact the requesting individual regarding their inquiry and to pursue further discussions.

All of the participating providers in the ElderCarelink network must apply to participate and are screened prior to joining the ElderCarelink network. In addition, each provider must meet ElderCare link's participation standards and has contractually agreed to abide by the terms for inclusion in our network.

A History of Helping

ElderCarelink was founded by Robert Brooks and Kenneth Housman, who collectively have nearly 50 years experience in healthcare and technology. Prior to founding ElderCarelink, Mr. Brooks and Mr. Housman served as CEO and CFO, respectively, at Seniorlink, a national eldercare company that provides full-service care management solutions to families, employers, and insurers across the U.S.

Mr. Brooks and Mr. Housman also are former executives with Blue Cross Blue Shield of Massachusetts, one of the nation's largest health insurers and a leader in disease management and quality patient management. In addition, they have extensive healthcare technology experience as a result of their leadership positions in Physician Weblink and InfoMedtrics, companies focused on improving clinical care management through the collection and dissemination of healthcare information to patients, physicians and health plans.

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